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Distribution Research- ESPN

As distribution has moved into the digital world it much easier for companies such as ESPN to provide a variety of content to their readers. For example they can now supply videos and scores with few simple clicks. The score portion of this means that the website needs to constantly updated. This is something that could not be possible using the traditional distribution system. In addition to updating scores the digital distribution system allows articles to updated and corrected at any point in time. This means that a magazine can post a story as soon as it hits. Through the website articles can be accessed on the home page. If you would like browse article by sports then you have that option as well. You can also login to the website which is a feature that would not be possible in print.

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