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Distribution Research- Sports illuatrated

Sports illustrated distributes its content much differently digitally. In the physical form sports illustrated divides their magazines by sport but on the website everything is all together. They also provide additional content. For example they have a section covering the Olympics which is not content they have a designated magazine for. Another example is the scores and links to buy tickets located at the top of the page. This means that the website is updated very often. It also means that sports illustrated is receiving additional revenue for advertising those games. With the use of the website they are able to keep very updated scores and ranks on all sorts of teams and effectively convey them to the public. 

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