Distribution Research- Traditional Model

Distribution is the way a product travels from the producer to the consumer. A magazine can be distributed in several different ways. Through subscriptions, in stores or online. There are two ways to distribute said magazine, either through the traditional model, which involves three levels or direct distribution where the middle man is eliminated. The magazine is created by a company or a producer it is than transferred to a wholesaler and finally to the retailer.  For example South Florida Premium Distribution, is a Florida based company who works as the wholesaler . They work to increase your circulation number and thus increase your revenue  because the greater the circulation number the more you can charge for adds. There are two ways you can make a profit off of a magazine, to either charge for adds or you can charge consumers to buy the product. In our case we have decided to do both but make the magazine very cheap. In this way there will not be as much stress to keep the distribution number up. Our magazine will be sold in the South Florida area as the name suggests. Specifically we wills sell them in grocery stores and sports clothing stores. We will use the South Florida Premium Distribution for this.  In addition we will attend high school sporting events. Since each edition  is  based on one specific sport, the type of sports games we attend will be based on the sport that is featured that month.