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Target Audience Research- ESPN

ESPN also has a similar target audience. The magazine reaches out to sports fanatics and anyone of  any age that is interested in the latest sports news.  Due to the fact that ESPN is a large well known name brand, marketing is somewhat easier for them. The name ESPN pops up in conversation and there is no question to what is being talked about. Their marketing strategy starts there with the name. In the case of the magazine they use celebrity players on the cover to draw the audience in and purchase the magazine. People are more likely to buy a copy of the magazine if they already have a connection to the content that will be on the inside.  In the social media area of marketing ESPN is very present, they have Facebook, Instagram and twitter accounts where they have started the #gameface campaign. In addition when a celebrity player is featured on the cover more likely than not they will shout this fact out to attract their fan base to the magazine. On twitter they also have contests to attract audiences. Finally they can advertise on their sports networks and attract subscriptions that way.
We would use similar strategies when marketing our product. For example we would also create a hashtag. In addition we might create a contest to win free tickets to a local sports game or a high school sports pass. 




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