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Target Audience Research- Mens Health

Men's Health begins marketing as soon as you go to their website, you are hit with a pop up that says "act now prices slashed" This immediately draws the audience in because they believe that they are receiving a deal and saving money and will thus be more likely to buy a subscription.
Our Target audience is similar because both magazines involve fitness and target athletes. They are slightly different because men's health appeals to a slightly older,  geographically broader audience. They utilize social media to to market their product. Specifically Instagram and Facebook. This is definitely an aspect we can use for our magazine.   

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