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Target Audience Identification

Our Target Audience are athletes in the South Florida area. Specifically Athletes in high school. The target audience is expanded to former high school athletes (alumni of high schools in the South Florida area). In addition parents of student athletes can be targeted. The product appeals to any gender because each edition is based on a single sport that is gender neutral. The target audience should have at least a high school education but the product should appeal to all income levels as it is not an expensive product.

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